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Chapter 4
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4Ps of marketing
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price, product, promotion, and place.
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business model
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a summary of how a company plans to serve its customers involving both strategy and implementation.
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business paradigm
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a firm produces a good or service and sells it to customers with the expectation that the revenue from those sales will exceed the cost of operation, resulting in a profit.
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e-commerce
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the buying, selling and distribution of goods and services over the Internet.
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internet connectivity
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the existence, availability and affordability of the communication infrastructure.
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nanotechnology
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aims to create new materials from nano-sized resources.
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PEST-C
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(Political, Economic, Societal, Technological, and Cultural); attributes that must be understood and analyzed to succeed in the international marketplace.
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systems biology
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the study of biological systems as a whole rather than a collection the individual components.
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technology park
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a property-based development that has a high-quality physical environment in a park-like setting; is located at a reasonable distance from a research institute or university; emphasizes activities promoting growth of research, technology, and knowledge-based enterprise.
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