Creative Editing
Chapter 8
Exercise 3
3. As examples of how type reflects the personality of a publication, select either two magazines or two newsletters that use widely different typography. Identify the type size, style, weight and family for each publication for each of the following elements:
| Title of publication 1 | Title of publication 2 | |
|---|---|---|
| Nameplate | ||
| Article titles in table of contents | ||
| Most frequently used body type | ||
| Cover story headline | ||
| Headline for another main story | ||
| Bylines | ||
| Photo captions | ||
| Uses reverse type in body type? (if yes, describe amount used) |
||
| Uses italics in body type? (if yes, describe amount used) |
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| Uses boldface in body type? (if yes, describe amount used) |
Based on your analysis of typographical treatment in each publication, briefly describe the personality of each.
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