Creative Editing

Chapter 8

Exercise 7

7. In each of the following pairs, which type is easier to read for body copy in a newspaper?

a. Black type on white or reverse type (white type on black)?

b. Serif or sans serif type?

c. Text that is 9-point type leaded 1 point or 9-point type leaded 10 points?

d. Caps and lowercase type or type in all caps?

e. Roman type or text type?

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