Creative Editing

Chapter 12

Exercises 1-2

1. Compare the layout and design of two fliers you have selected. What differences do you notice? Which flier is more likely to attract the attention of the intended audience? Why?

2. Randomly select four fliers that you have seen posted on campus or in your community. Assume that these fliers were developed by your organization and that your boss has asked you to critique them. Provide your analysis in a written report, using as a guide the writing and design checklist provided in this textbook. In your report, be sure to include ways in which each flier might be improved.

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