Creative Editing
Chapter 12
Exercises 7-9
7. Select two newsletters sent to your home or available in the community where you live. After analyzing each newsletter, prepare a typed report on your findings. (You may need to look at more than one issue of each newsletter before preparing your report.)
a. On the basis of your analysis, determine each newsletter's purpose, audience and publishing frequency. From your content analysis list the features that appear regularly in the newsletter and describe the broad categories of stories, such as company information, personnel benefits and competitor activities.
b. For each broad category you have identified, provide a reasonable estimate of the percent of content for each category and regular feature. To determine the category percent, you must first determine the total amount of space available for text. In arriving at your total, exclude the space occupied by the nameplate or flag on Page One, which gives the name of the publication, date, issue and volume, and the masthead. Also exclude stylized headings for regular features such as columns, editorials or news briefs.
8. Select one edition of one newsletter and edit the copy for errors in style, grammar and spelling.
9. The communications department or college at your university would like you to prepare a design, including all design specifications, for an alumni newsletter. (If one exists at your school, assume you have been asked to redesign the publication.) It is up to you to prepare a mockup of the newsletter's exterior and interior pages. In addition to the design specifications, prepare a typewritten statement about the newsletter's purpose, content and method and frequency of distribution. Your statement should also include your justification for content selection and for the method and frequency of distribution.
End of Chapter 12 Exercises
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