The goal of this exercise is to give you experience applying Chapter 12's guidelines when creating graphics to meet the needs of particular readers.
The Exercise
Infant Formula Contents: You are on a nutrition team at a pharmaceutical company that is planning to introduce a new infant formula. As a part of background research, your company has conducted a survey of women pregnant for the first time. The purpose of the survey is to assess the awareness of this group for the nutrients that infants need and do not need from a formula.
The results are shown. Each nutrient was read to the respondents, and they were asked whether or not that nutrient was important for an infant to receive. Also noted in this chart is whether the nutrient is, in fact, currently an accepted ingredient in infant formulas.
| Nutrient | Yes, important % | No, not important % | Accepted ingredient yes or no |
| Protein | 99 | 1 | yes |
| Fat | 92 | 8 | yes |
| Water | 100 | 0 | yes |
| Vitamin A | 90 | 10 | yes |
| Vitamin D | 88 | 12 | yes |
| Vitamin B1 | 87 | 13 | yes |
| Niacin | 96 | 4 | yes |
| Lead | 4 | 96 | no |
| Vitamin C | 98 | 2 | yes |
| Choline | 54 | 46 | yes |
| Chlorine | 98 | 2 | no |
| Chloride | 60 | 40 | yes |
| Calcium | 98 | 2 | yes |
| Copper | 53 | 47 | yes |
| Iron | 99 | 1 | yes |
Your Assignment
The nutrients that are included in the new formula have already been determined, and include all the nutrients labeled "yes" above. Some concerns were raised among your team that any mothers at all would think that lead and chlorine are important nutrients. You have yet to formulate a plan to address those concerns, but you would like a report ready for the marketing department that illustrates the results of the above survey.
Design graphics to accompany the above data in the report. Use whatever graphs or charts you think would help convey the essential information.