For an index to all the links available at this website, choose Links from the Book Resources menu.

Page 123. Corporate Credos

Follow these links to find the corporate credos of these corporations:

• Boeing Company
• Johnson & Johnson
• Lumen Foods (known on the Internet as Soybean.com).
• MITRE Corporate Values
• Orelle Corporation on Corporate Citizenship

Page 132. Aristotle's Thoughts on Persuasion

Aristotle's Rhetoric (Stanford Encyclopedia of Philosophy) This encyclopedic discussion provides a basic introduction to Aristotle's Rhetoric.

The Art of Persuasion (by Mortimer Adler) From the Adler Archives, this essay, subtitled "Adler on Salesmanship," is a sometimes serious, sometimes tongue-in-cheek, discussion of Aristotle's treatise on persuasion.

Greek Thought: Socrates, Plato and Aristotle (Lecture 8, by Steven Kreis) This brief discussion of Greek thought also links to a portal for additional discussions of Aristotle.

Additional Discussion of Aristotle on Persuasion. This brief discussion provides additional insight into Aristotle’s use of logos, ethos, and pathos to explain appeals in persuasion.

Links to Additional Resources Related to this Chapter

Additional Persuasive Strategies and Information

• Top Ten Persuasive Strategies Used on the Web. This pdf file provides a good discussion—with examples—of persuasive strategies.

Corporate Credos, Mission Statements, and Values Statements

• What is a company code of conduct and why does your company need one? (CBECG) This site sponsored by the Center for Business Ethics and Corporate Governance in St. Petersburg, Russia, provides a brief discussion of the importance of corporate credos and value statements.
• Corporate Codes of Conduct (International Labor Organization). This site provides a comprehensive discussion of the preparation and role of corporate codes of conduct.