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Independent, aggressive, and critical media are essential to an informed democracy. With mergers in
the news industry accelerating, greater limits are being put on the spectrum of viewpoints having access
to the mass media. Also, the vast majority of U.S. media outlets are owned by for-profit conglomerates
and are supported by corporate advertisers. As a result, independent journalism is being compromised.
Perform the activities associated with the following Web sites
1. National Association of Broadcasters (http://www.nab.org/).
This trade association represents the voices of broadcasters in Washington, DC. Describe its primary objectives
and cite examples of the ways in which it protects broadcasters.
2. Federal Communication Commission (FCC) (http://www.fcc.gov/).
Describe when and how the FCC was established, its purpose, and its jurisdiction.
1. The FAIR organization is a media watch-dog group that examines issues relating to fairness and accuracy
in reporting. Explore http://www.fair.org.
- Describe FAIR’s objectives. Provide examples of the ways FAIR serves the media industry.
- Compare and contrast FAIR with the role and service provided by Accuracy In Media (AIM)(http://www.aim.org/).
Also from the FAIR organization website you can link to its serial publication, Extra!, and
its weekly radio show, CounterSpin. Go to http://www.fair.org/.
Select the link to "Extra!" in the left-hand column and then to "The Best of Extra!".
Select the link at the top to "1998 (or 2000 if appropriate)," then select the link to "Horserace
Tramples Issues." Read the article and answer the following questions:
- What is horserace reporting? Why would a focus on a "hot race" preclude news coverage of
the issues involved in the campaign?
- According to the article, how would journalists covering the "horse race" typically report
about campaign financing?
- Do you agree with this reporter’s assessment of election reporting? Why or why not?
2. Go to C-SPAN’s web page (http://www.c-span.org/)
and peruse the "Current Events" and the "Browse Issues" columns (on the left-hand
side). Note that you can search for programs from the C-SPAN archives. There are also ample "watch
and listen links" on the site, where speeches, panel presentations, debates, etc. can be seen in
their entirety. Because events change so rapidly, peruse at least five of the links available. After covering
these five links, answer the following:
- Was C-SPAN’s coverage thorough? Or did you discern any weaknesses or gaps?
- Conversely, would the average citizen make use of C-SPAN in your opinion?
- How does C-SPAN coverage compare to political coverage found on network TV?
- Similarly, how does C-SPAN coverage compare to daily newspapers?
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