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Telephone interviews have the advantage of offering some social distance since the participant cannot see you. It might be easier to answer a sensitive question when you cannot see the interviewer's reaction to your response. You can also answer participants' questions easily in a telephone interview and the cost is considerably less than a face-to-face interview.

In addition, random digit dialing also makes it very easy to recruit a random sample from the general population. A major disadvantage to telephone interviews is that it is much easier to deny a request to a telephone request than a face-to-face request. Caller ID also makes it easier to refuse by not answering the call.

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