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Designing the Survey

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Where do you begin?
The first step is always to have a clear idea of what you want to know. If you are studying a topic that might be sensitive for some people, have a good sense of why they might be uncomfortable and try to word your questions in a way that minimizes their discomfort.

What kinds of questions should you use?
There are three general question formats used in survey research:

  • close-ended
  • partially closed
  • open-ended

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