General

1. Your proposal will be read first by the internal Heinle team, including the Editorial Director, Marketing Director, and Publisher.
2. If this team has suggestions for additions/deletions to your proposal, it will be returned to you with comments. Otherwise, it will be sent to outside peer reviewers.
3. Peer reviewers will receive a questionnaire along with your proposal and will be asked to comment on the features and benefits of your new project to teachers and learners.
4. Either before or after soliciting peer reviews, we may ask you for a sample chapter. A sample would be necessary before Heinle issues any contract. Therefore, your proposal should communicate clearly your goals both to those who are already somewhat familiar with the project at Heinle, and to others in the teaching community.

Basic Components of a Proposal

1. Overview
   1. Approximately one page
   2. The highlights of the project: level; audience; key features
2. Analysis of the market (1-2 pages)
   1. What is the approximate size of the market?
      1. How many students are enrolled in this class each year?
      2. What is the estimated number of books and workbooks that might be purchased?
   2. Who are your main competitors in this market? What is your best estimate of their market penetration?
   3. What are the strengths and weaknesses of the competition?
   4. What new needs are developing in the market? (e.g., impact of National Standards, etc.)
   5. Any state or local standards that apply.
   6. Any other market considerations: technology needs/limitations; pricing issues, etc.
   7. For high school projects, please let us know the adoption cycle. 1 05/15/02 2
3. Features of your project (2-5 pages)
   1. List each feature, and then explain its benefit. Each feature/benefit presentation will run 1-2 paragraphs.
      1. If it is difficult to imagine what you are suggesting, put an example in a box in the body of the text.
      2. Features can include things like: shorter length; longer length; compliance with National Standards; unique technology; all-in-L2, etc. The list of potential features is limitless.
      3. That said, focus your features on the top five. More than five will blur the focus of the proposal.
4. Component array (half page)
   1. List all the ancillaries you anticipate, with one-two sentences explaining the role of each.
   2. Provide suggested names of any potential authors of same.
5. Authoring schedule (half page)
   1. When could your material be completed?
   2. What sabbaticals/leaves of absence are approaching that would free up writing time?
   3. Are there any obstacles to meeting scheduled deadlines (e.g., vacations, trips, etc.)
6. Tentative table of contents/scope and sequence
7. Sample chapter (if available)
8. Conclusion (half page)
   1. Summarize the benefits of your proposal to the publisher and to the teaching communities.
9. Please include the curriculum vitae of the author(s).